Why Facebook Will Fail at the Metaverse

Might get a lot of hate for this, but here goes: Facebook, or Meta as the company now calls itself, is a metaverse failure waiting to happen.

Hear me out before unleashing the hate…

Facebook came of age amid Web 2.0 — the web we still largely live within. And it did well for itself. Today, FB has 2.91 billion, active monthly users, as of the third quarter of 2021. Basically, three of every eight people on the planet interact with Facebook monthly — a mind-boggling statistic.

But Facebook’s pending problem as a metaverse company was laid bare in early October when the company’s operations crashed. FB alerted its users with a perfunctory message: “Some people are having trouble accessing their Facebook app.”

Yes — “some” people.

Nearly half the freakin’ planet.

That highlights why Facebook is destined for doom as a metaverse play: Its centralized operations.

It’s a Web 2.0 success story now aiming to star as a Web 3.0 belle of the metaverse. Alas, watching Facebook try to make a go of that will be like watching your octogenarian grandmother pop up at Ultra Music Fest and try to square dance to deadmau5. People are gonna stop and watch because it’s just so cringe.